Tuesday, September 27, 2011

fighting fast fashion: article

Good morning,
an article I just read:

first paragraph:

'Australia has an extraordinary independent fashion scene. The young emerging designers we saw at MSFW recently did not disappoint, with many showing signs of promising careers. At a time when Aussie retailers are flailing within a market that shows no signs of budging, independent and emerging designers need our support now more than ever. It’s crucial the fashion community gets behind our independents, or risk loosing them to international retail giants such as ASOS, Zara, Topshop, H&M and Urban Outfitters.'
- /// Street Fash
sustainability things.this article mentions quality.
making things which are able to be loved for a very long time.

things that will last long enough to become vintage.
fear: vintage becoming 'anything from last season' because after that, it falls apart.
high quality fabric and production.

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