Friday, September 30, 2011

Bento: on sustainable fashion: article

'Can the term ‘sustainable fashion’ really exist, or is it a paradox? How does the fashion industry, from celebrity designers to mass market retailers, tackle the problem of environmentally friendly fashion practices? Is it about local knowledge, and how does this work in the global economy? And what does ‘sustainability’ mean to you? In an industry notorious for its wastefulness, and in a world where the designer label is king, how do we shift the paradigm?'
some questions posed by Sam; mind, elbow grease and soul of Bento,
a new Australian-everything label with a focus on quality, beautiful fabrics and staple items.

(the original blog post can be found here, with a place to download audio, i imagine from the sustainability discussion at Mercedes Benz Fashion Festival, Queensland earlier this month.
(i haven't had a chance to listen to it yet, but intend to, internet permitting.)

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